Red Wing, MN (August 14, 2018) – Riedell Shoes, Inc. is proud to announce and welcome Laura Lepistö as the company’s Ice Division Brand Manager. Lepistö will be responsible for managing and growing Riedell’s figure skating sponsored athlete program, consulting on marketing efforts, and providing strategic input on new product development.
Lepistö joins the Riedell team with a strong background in both competitive figure skating and marketing. Her past accomplishments are extensive, including a World bronze medal in 2010 and a European championship in 2009. Since retiring from competitive skating in 2012, Lepistö founded a sports marketing agency, Snou Creative, and remains active in the figure skating community. Her competitive skating background, creativity, and positive standing within the skating community will play a crucial part in her new role at Riedell.
“I’m truly honored and excited to start this next chapter with Riedell. Riedell has been my choice as a top-level skater for 15 years. The quality of their products and the people behind them have been instrumental to their longevity. I look forward to bringing in my unique set of skills to help further the brand and push it to new heights,” said Lepistö.
“I’m beyond excited to welcome Laura to our team. Her passion and enthusiasm for what she does is evident in her prior skating accomplishments, as well as her vital role in founding Snou Creative. I look forward to her applying that same enthusiasm in her new role with Riedell. We’ve enjoyed being there for Laura on the ice, and we are grateful that we have the opportunity to continue our relationship with her,” said Dan Riegelman, Vice President of Riedell.
About Riedell Shoes, Inc.
For over 70 years, Riedell has been the leading innovator in the ice and roller skating markets. With an acute focus on performance, comfort, value, and style in every skate, Riedell strives to spread the joy of skating worldwide.
For more information, please contact:
Clint Riegelman | Director – International Sales
Riedell Shoes, Inc.
122 Cannon River Ave N
Red Wing, MN 55066